How to Sell on OnlyFans: A Guide to Making Money as a Creator 

If you’ve seen the six-digit income shots or success stories from popular OnlyFans creators, you might be thinking, “How can I do that too?” 

According to EarthWeb, the average OnlyFans creator earns $150/month with around 21 subscribers. However, creators with a clear strategy, frequent content, and audience engagement often earn much more than casual users. In fact, the top 10% make over $8,000/month, and the top 1% over $50,000/month. 

To hit those top earning spots, the key is to treat OnlyFans like a full-time job, market yourself on multiple platforms like X and Reddit, and keep learning how to improve your content from your home studio setup to spicy new storylines. Here are six steps to help you get started: 

How to Sell on OnlyFans 

1. Sign Up & Set Up Your Profile 

Once you’ve created your OnlyFans account and verified your identity, there are a few things you’ll need to do next: 

• Set Your Subscription Price: Many beginners charge between $4.99 and $9.99 to balance accessibility with profitability. Your price will also depend on whether you’re offering a PPV (pay-per-view) or non-PPV subscription. For example, some creators have lower subscription fees of $3/month, but fans still have to pay for content once their account is unlocked. Whereas some have higher subscription fees of $20/month, but all content is viewable on their page once you become a subscriber.   

• Optimize Your Bio & Profile: A well-written bio with an enticing call to action makes a difference. A good example of this is Brianna Coppage, who includes details of what you can find, as well as the perk of subscribing. 

• Use high-quality profile and banner images: This will help your brand stand out and help position you as a premium creator with content worth watching. It’s important to note that while explicit content is generally allowed within your paywalled content, all banner images or other publicly visible sections have to follow guidelines and remain somewhat non-explicit. For example, they shouldn’t contain nudity. 

2. Pick Your Main Revenue-Makers  

There are many ways to make money on OnlyFans. And content creation is more than posting a photo or video and waiting for subscribers to come to you.  

The real value comes from engaging with fans, building relationships with your audience, and offering a number of ways to interact with your brand.  Here’s how many new creators sell on OnlyFans and earn money: 

• Subscriptions: The core income stream. Price it wisely to attract subscribers without undercutting your value. If you’re not sure, work backwards. For example, if you want to make $1500/ month and think you can get around 150 subscribers, you could start pricing at $10/month. 

• Custom Content: This is exclusive content sent via direct messages for an additional charge. This could include individual videos or nude photos. 

• PPV (Pay-Per-View) Content: Once fans have subscribed to your account, you can post additional paid videos. 

• Tips: Encourage tips through live streams, custom content, or simply as appreciation. You can even tell fans tips (and likes) are what get your attention, just like top-earner Girthmasterr does in his OnlyFans bio: 

• Custom Requests: Personalized content is one of the biggest moneymakers for creators. From fetish content to dick ratings, you can offer tailored experiences that fans are willing to pay more for. Be sure to set clear boundaries and only accept requests you’re comfortable with! Politely declining is also an option. 

• Sexting & Chat Services: Many fans will pay for one-on-one interactions. This could be via direct messages, live streams, video clips, pre-recorded videos, or voice notes. Charge per minute or per message, and offer bundle deals to maximize earnings. 

3. Master Your Marketing 

Because OnlyFans doesn’t have a built-in discovery algorithm like Instagram or TikTok, marketing yourself on external platforms is essential to grow your audience. If you did want to leverage OnlyFans TV, you’ll need a SFW (safe-for-work) profile that can then link to your NSFW (not-safe-for-work) profile.  

Here are a few other platforms and strategies to market your OnlyFans: 

• Twitter/X: As one of the best platforms to promote adult content, many creators make X a high-priority marketing platform. That’s because it allows explicit content where you can easily link to videos and drive traffic to your pay-to-view sites, as shown on award-winning creator Yasmina Khan’s feed. 

• Reddit: NSFW (not-safe-for-work) subreddits are goldmines for attracting new fans. Engage in relevant communities by sharing images or short clips, adding comments, and linking to your OnlyFans. Just be sure to follow each subreddit’s rules to avoid being banned. 

• Instagram & TikTok: Share SFW (safe-for-work) teaser videos and photos to encourage people to view more of your content while staying within guidelines. Avoid adding direct links to platforms like Pornhub to avoid getting suspended or banned. Instead, you can create a Linktree or Beacons website for all your links.  

A great example of this is Eva Elfie’s LinkMe page, featured below: 

• Telegram & Discord: Build a VIP fan community for loyal supporters. This is where you can talk more casually, share behind-the-scenes updates, and offer special promotions. Fans appreciate feeling like they’re part of an inner circle, which means you can use these platforms to strengthen relationships and drive traffic to your OnlyFans. 

• Cross-promotion: Collaborate with other creators to reach new audiences. That way, you can double your reach and tap into someone else’s fanbase. It’s good to choose creators with a similar vibe or audience, as this will help maximize results. 

The main goal is to use your marketing to create curiosity. Make fans feel like they’re missing out if they don’t subscribe and send a warm welcome message to any new fans to encourage interaction with your content. Little touches go a long way! 

4. Encourage Purchases with Pricing Strategies 

Once you’ve started to build an audience, you can develop pricing strategies to help you sell on OnlyFans. Creators can experiment with different approaches to see which drives the highest engagement and revenue for them. 

 This includes: 

• Bundled Content Packages: Offer discounted rates for fans who buy in bulk. For example, create a “5 for the price of 4” deal on exclusive videos or offer a discounted monthly subscription if they commit to three months upfront. Bundles add value for your fans while increasing your overall sales. 

• Subscription Discounts: Offering free trials or discounted first months can help entice hesitant fans to subscribe and encourage existing fans to renew! 

• Limited-Time Offers: Promote exclusive content or offer temporary discounts to subscribers for a limited time only. This increases the sense of urgency or FOMO (fear of missing out) and makes fans want to act fast. You could also create themed sales around holidays, personal milestones, or subscriber goals. 

• PPV (Pay-Per-View) Upsells: After building trust with your subscribers, you can send PPV content via direct messages with an enticing caption. This way, you can persuade your audience to pay a little bit extra for a more exclusive video. Just make sure there’s a limited preview or short clip that can serve as a teaser to get fans excited. 

5. Turn Subscribers into Long-Term Fans 

A one-month subscriber is good; a six-month subscriber is even better. Here’s how to keep them: 

• Offer VIP perks like personalized voice notes and private DMs. 

• Interact daily with polls, behind-the-scenes content, and personal shoutouts. 

• Surprise your fans with unexpected free content or private messages. 

• Deliver on promises. For example, if you promise exclusive nude content, make sure it meets expectations and that you follow through on time.  

• Offer special perks for long-term subscribers, like early access to content, members-only live streams, or access to a private chat. The more valued your fans feel, the longer they’re likely to stay. 

• Stay fresh and creative. Keep your content exciting by experimenting with new themes, concepts, or formats.  

A great example of this is Emma Magnolia, who offers squirt content (and even sends a free squirt video to subscribers using her Pornhub code), fetish content, and girl-boy content, as well as dick ratings, sexting, and more!  

It’s also a good idea to ask your fans what they want to see so you can involve them in your creative process.  

6. Track, Tweak, and Scale 

The best OnlyFans creators treat their page like a business. This means monitoring analytics like: 

• Which content gets the most engagement 

• Which platforms bring in the most subscribers 

• What pricing model works best for your audience 

Using OnlyFans Insights, you can access a user-friendly dashboard that allows you to track key metrics to guide your overall strategy. By understanding where fans are coming from, what they enjoy, and doubling down on what works, you’ll have a better chance of scaling your income consistently.  

For those who want to take a more advanced approach, you can also use tools like FansMetric and Social Blade to gain deeper audience insights and competitor comparisons, as well as link your OnlyFans to Google Analytics for in-depth audience and performance data. How deep you want to go is totally up to you! 

Have a question about how to sell on OnlyFans? See if we answered it below. 

Can you be anonymous on OnlyFans? 

Many creators worry about privacy. The truth? You can remain somewhat anonymous, but it requires effort. If you want to remain anonymous, you can use a stage name, avoid showing your face, block certain locations to avoid local users finding your profile, and create a separate email, phone number, and social media accounts for your OnlyFans brand. 

While anonymity is possible, keep in mind that promoting your page often requires visibility. And if you do make it into that top 1%, you’ll be a famous creator! 

What is the average income for OnlyFans creators? 

Not everyone makes six figures, but many creators do make a livable income. It really depends on how effectively you promote, engage with your fans, and diversify your income streams. But on average: 

• Top 1% creators make over $50,000 per month. 

• Top 10% creators make over $5,000 per month. 

• New creators typically earn between $100-$500 in their first month, increasing with consistency and marketing. 

What sells most on OnlyFans? 

Trends shift, but some content types that consistently perform well are fetish content, personalized content, and sexting or live streams. 

Do you have to pay to sell on OnlyFans? 

OnlyFans is free to use; however they take a 20% cut of all your earnings, including subscriptions, PPV content, tips, and messages. While this may seem high, it’s still lower than many other platforms, and it covers hosting, payment processing, and security features. 

It’s important to note that creators are required to declare their earnings from OnlyFans and should put money aside for self-employed taxes. 

How can I avoid scams on OnlyFans? 

The main scam to be aware of is chargebacks. This occurs when a user pays for your content and later contacts their bank to dispute the transaction. In other words, the money you were paid gets taken back. 

With time, many creators say it gets easier to spot the scammers. However, it’s important to keep detailed records of all communications with your subscribers and stick with a secure payment system. 

You should also require upfront payment—anyone claiming they’ll pay afterward might not follow through on their promise. Some fans may request nearly full payment for a video but ask for it to be sent unlocked for a small remaining amount; this isn’t a scam but a way for them to keep their purchased content in one place.  

Final Thoughts on How to Sell on OnlyFans 

Learning how to sell on OnlyFans isn’t just posting a few sexy pictures. It’s about strategy and business focus. The creators who plan, engage, and market themselves effectively are the ones turning their passion into a thriving career with stable income. 

So before you start, ask yourself: are you ready to run this like a business? If you answered yes, you could be one strategy away from success!